VALE DO RIBEIRA: EXPLORANDO OPORTUNIDADES GLOBAIS DE EXPORTAÇÃO E DESENVOLVIMENTO

Abstract

The article explores the importance of product diversification and innovation
as essential strategies for the sustainable development of the Vale do Ribeira region. It
highlights the need to expand the product portfolio, emphasizing the necessity of adding
value to primary products, and proposes solutions for achieving this. The exploration of
new international markets is identified as one of the most effective pathways for the
economic development required in the region.