ESTUDO DE CASO: DESAFIOS E OPORTUNIDADES RELATIVOS À COMPETITIVIDADE EMPRESARIAL FRENTE A INTERNACIONALIZAÇÃO

Abstract

This case study examines the qualification process of a home and decoration
company participating in the International Expansion Program (PEIEX), aiming to
expand its presence in foreign markets. The company faced challenges related to
bureaucratic hurdles and international competitiveness. The qualification sought to
overcome these barriers by developing a solid export strategy. The study analyzes the
initial diagnosis, methodologies used, and results achieved, including improvements in
internal processes and increased competitiveness in the domestic market. Although export
activities were postponed, the company gained significant operational efficiency and
expansion. The case highlights the importance of internal process adjustments to ensure
competitiveness both in external and domestic markets.