ESG EM COOPERATIVAS DE PROTEÍNA ANIMAL DO PARANÁ: ANÁLISE DO IMPACTO DA COMUNICAÇÃO DIGITAL E DA INTERAÇÃO COM O CONSUMIDOR

Abstract

The article analyzes how the three largest poultry and swine cooperatives in Paraná (Lar, Coamo, and C.Vale) communicate their ESG practices through official websites and Instagram. A bibliographic study based on 18 months of data highlights challenges in website accessibility and the use of language that fails to engage consumers on social media.,