AS (NOVAS) ESTRATÉGIAS DOS PROGRAMAS DE FIDELIDADE E SEUS IMPACTOS NO DIREITO DO CONSUMIDOR

Abstract

This work aims to explain the contractual relationship formed between loyalty
programs and their associated customers, highlighting the abusiveness of clauses that
sometimes end up restricting the redemption of miles and points for services and products.
Using methods such as dialectical and deductive, most companies will start developing
increasingly aggressive paths in attracting leeds, showing that miles and points do not
represent free rewards as many imagine, but credits purchased costly to the consumer, even if disguised, concluding with the unjustified imbalance promoted by these
companies to their customers, whether they are loyal or not.